Print Buyer University, October 27-30, 2009

In a four-day program, marketing, purchasing, and production professionals learn to manage print projects successfully.
 
The Print Media Academy of Heidelberger Druckmaschinen AG has developed a new four-day program especially for advertising agencies, publishing companies and manufactures: the Print Buyer University. It gives marketing and purchasing professionals as well as production managers the skills to take offset print projects to a new level.
 
Whether the participants handle print projects for their own company or a client, they will benefit enormously from this program of information-packed seminars and workshops with a strong practical emphasis. The program gives specialized knowledge that professionals need to manage high-value offset print projects and to achieve top quality - ideally supplementing the expertise they already have in areas such as design, marketing or purchasing.
 
The focus is on ushering a job through the procurement and production process and on ensuring consistency of quality, regardless of where and when a job is printed, so that packaging, annual reports, and corporate communications conform to the organization's standards worldwide. Participants receive guidance in applying international standards for drawing up job specifications and selecting providers. They will be able to judge print quality and to make "press pass" decisions with confidence.
 
The participants gain an understanding of print in all its complexity, straight from the best possible source: Heidelberger Druckmaschinen AG. They will benefit from the knowledge of print experts, who have extensive experience with sheetfed offset equipment and efficient production processes. The groups are kept small to ensure effective learning. Heidelberg's technical facilities are available for practical exercises involving actual pressruns. At the end of the program, participants are certified as a "Print Media Advisor" to document their ability to manage complex offset print projects.